The storm-chaser stays busy. You stay invisible.
Every storm season, homeowners in your metro ask their neighbors who to call when shingles are in the yard and the ceiling is staining. The out-of-town crew with the door-hanger shows up in those conversations. You don't. They're not better than you. They're just there.
Single-customer pilot results. Individual results will vary.
You become the recommendation, before you climb the ladder.
We watch the neighborhood conversations across your service area and surface your business — authentically and automatically — in the threads where homeowners are asking who to hire.
We're upfront about who we work with — because we won't recommend a roofing company we wouldn't call ourselves.
Every recommendation we surface goes out to a real homeowner with a real problem. We won't put our name behind a roofing company we don't believe in — so we only work with established, well-rated operators in markets that are big enough to matter.
FirstThread is built for established, capable, and growing roofing companies. If you meet all three criteria below, we'd love to talk. If you don't yet — keep our card. We'll be here when you're ready.
How many roofing conversations happened in your metro last quarter?
We'll surface the most visible Nextdoor, Facebook, and Craigslist posts from your service area in the last 90 days where homeowners asked for a roofing company. We'll show you how many you appeared in, who responded instead, and what those jobs were likely worth.
Get your free reportTakes 5 minutes to request. We'll email it within 48 hours.
Sample data, illustrative. Your real report is built from your actual metro.
One roofing company per metro. Yours, permanently.
We don't sell to your competition. Ever. When you sign with FirstThread, the door closes behind you for your entire metropolitan service area — and stays closed as long as you're a customer. This isn't a sales tactic. It's how the product works.
Three tiers. One metro.
From notifications-only for operators who want to handle threads themselves, to fully done-for-you with metro-wide coverage. Pick the level of coverage that fits how you want to compete.
- One survey region in your metro
- Notifications when a relevant thread appears — we monitor, you respond
- Coverage across Nextdoor, Facebook, Craigslist, and local subreddits
- One survey region in your metro
- Fast speed-to-contact in active threads
- Excellent visibility across your service area
- Authentic, human-written responses in the conversations that matter
- Monthly report of conversations surfaced and outcomes tracked
- Direct line to your account manager
- Exclusive service area — competitors locked out
- Up to 8 survey regions for full metro saturation
- Up to 8× faster speed-to-contact in active threads
- Significantly more recommendations across more neighborhoods
- Maximum visibility — front of the conversation, every time
- Authentic, human-written responses
- Weekly reporting + dedicated account manager
- Exclusive service area — competitors locked out
Your metro has one slot. Claim it before your competition.
We're onboarding a small number of established roofing companies across the US. Once your metro is taken, it's taken — and we don't reopen territories.
If we don't get you your first lead within your first 7 days, we'll give you your money back.