Terms of Service

Effective Date: May 4, 2026
Last Updated: May 4, 2026

These Terms of Service (“Terms”) govern your access to and use of getfirstthread.com, FirstThread's website, products, services, demos, reports, communications, and related offerings collectively, the “Services.”

The Services are provided by FirstThread (“FirstThread,” “we,” “us,” or “our”), a California-based business.

By accessing our website, requesting a demo, communicating with us, or using the Services, you agree to these Terms. If you do not agree to these Terms, do not use the website or Services.

For questions, contact us at hello@getfirstthread.com.

1. Overview of FirstThread

FirstThread helps businesses manage and understand their brand presence across local message boards, social media groups, websites, online communities, and similar digital spaces.

Our Services may include, depending on the package or engagement:

  • Brand monitoring
  • Market and community research
  • Online reputation analysis
  • Social and local web presence review
  • Demo packages, reports, and recommendations
  • Campaign planning
  • Content, messaging, or engagement support
  • Advertising, targeting, or audience analysis support
  • Other related business services

The exact Services available to you may depend on your agreement with us, your selected package, or the scope of work we provide.

2. Business Use Only

FirstThread is intended for business and commercial use.

By using the Services, you represent that:

  • You are using the Services on behalf of a business or for legitimate business purposes
  • You have authority to bind the business you represent
  • The information you provide to us is accurate and complete
  • Your use of the Services complies with all applicable laws, rules, and third-party platform policies

The Services are not intended for personal, household, or consumer use.

3. United States Use Only

FirstThread is based in California and is intended for use by businesses located in the United States.

Individuals or businesses outside the United States may be able to view our website, but they are not eligible to use our Services unless we expressly agree otherwise in writing.

You are responsible for ensuring that your access to or use of the Services is lawful in your location.

4. Eligibility

You must be at least 18 years old to use the website or Services.

By using the website or Services, you represent that you are at least 18 years old and legally able to enter into these Terms.

Minors are not permitted to use the website or Services.

5. Demo Requests and Sales Communications

You may request a demo or contact us to learn more about the Services.

When you request a demo, you authorize us to use the information you provide, along with publicly available or business-related information, to:

  • Learn about your business
  • Research your market
  • Review your online presence
  • Identify relevant local communities, websites, forums, social media groups, or platforms
  • Prepare a customized demo, proposal, report, sample analysis, or service package
  • Contact you about FirstThread's Services

Submitting a demo request does not guarantee that we will provide Services to you. We may decline to provide Services at our discretion.

6. Accounts and Access

Some Services may require account access, onboarding credentials, permissions, approvals, or access to third-party tools.

You are responsible for:

  • Keeping login credentials secure
  • Ensuring that only authorized users access the Services
  • Maintaining accurate account and business information
  • Promptly notifying us of unauthorized access or security concerns
  • Ensuring that your personnel, contractors, and representatives comply with these Terms

We are not responsible for losses caused by unauthorized access resulting from your failure to protect credentials, systems, or accounts.

7. Customer Materials and Permissions

You may provide us with business information, brand materials, website links, social media links, customer-facing content, advertising materials, login access, internal instructions, or other materials (“Customer Materials”).

You represent and warrant that:

  • You own or have the necessary rights to provide Customer Materials to us
  • Our use of Customer Materials as part of the Services will not violate any law, contract, platform policy, intellectual property right, privacy right, publicity right, or other third-party right
  • Customer Materials are accurate to the best of your knowledge
  • You will not provide materials that are unlawful, infringing, defamatory, fraudulent, misleading, or harmful

You grant FirstThread a limited right to use Customer Materials as reasonably necessary to provide, improve, support, and demonstrate the Services.

You retain ownership of your Customer Materials.

8. Acceptable Use

You may not use the website or Services for any unlawful, harmful, abusive, deceptive, or unauthorized purpose.

You agree not to:

  • Violate any applicable law or regulation
  • Violate the rules, terms, or policies of any third-party platform, website, group, forum, social network, or online community
  • Harass, threaten, defame, impersonate, or deceive others
  • Submit false, misleading, or fraudulent information
  • Use the Services to spam, manipulate, astroturf, or misrepresent public sentiment
  • Use the Services to interfere with, disrupt, or damage any website, system, platform, or network
  • Scrape, harvest, or collect data unlawfully
  • Attempt to gain unauthorized access to accounts, systems, groups, platforms, or data
  • Reverse engineer, copy, resell, or exploit the Services without permission
  • Use the Services to infringe intellectual property, privacy, publicity, or contractual rights
  • Upload or transmit malware, malicious code, or harmful content
  • Use the Services in connection with illegal discrimination, unlawful surveillance, or other prohibited conduct

If you use the website or Services for illegal activity, unauthorized activity, or activity that violates applicable laws, platform rules, or third-party rights, you are solely responsible for your conduct and any resulting consequences.

9. Third-Party Platforms and Communities

The Services may involve research, analysis, monitoring, or support related to third-party websites, message boards, social media platforms, groups, forums, directories, review sites, and online communities.

We do not own or control those third-party platforms.

You acknowledge that:

  • Third-party platforms have their own terms, policies, rules, algorithms, moderators, and enforcement practices
  • Access to third-party platforms may change or be restricted at any time
  • Third-party content may be inaccurate, biased, incomplete, outdated, offensive, or misleading
  • We are not responsible for third-party websites, content, moderation decisions, account restrictions, platform outages, ranking changes, or policy enforcement
  • You are responsible for complying with all applicable third-party rules and policies

FirstThread does not guarantee any specific result on any third-party platform.

10. No Guarantee of Results

FirstThread may help businesses improve their awareness, strategy, messaging, engagement, visibility, or understanding of online communities.

However, we do not guarantee:

  • Specific sales results
  • Specific lead volume
  • Specific revenue
  • Specific ad performance
  • Search ranking changes
  • Social media growth
  • Positive reviews
  • Removal of negative content
  • Suppression of criticism
  • Approval by third-party platforms
  • Access to any particular group, forum, website, or community
  • That any analysis, recommendation, or strategy will produce a desired outcome

Business, marketing, advertising, brand, and reputation outcomes depend on many factors outside our control.

11. AI, Automation, and Analytical Tools

FirstThread may use artificial intelligence, machine learning, automation, data analysis, or similar tools to support the Services.

These tools may assist with:

  • Market research
  • Brand analysis
  • Audience segmentation
  • Targeting recommendations
  • Lead or account prioritization
  • Sentiment or reputation analysis
  • Demo preparation
  • Reporting
  • Internal business analysis
  • Service improvement

AI-assisted outputs may be incomplete, inaccurate, outdated, or require human review. You should not rely on AI-assisted outputs as your sole basis for business, legal, financial, advertising, or reputational decisions.

You are responsible for reviewing and approving final uses of any recommendations, content, reports, campaigns, or outputs provided through the Services.

12. Business Partners, Affiliates, and Subcontractors

We may work with business partners, affiliates, vendors, contractors, or subcontractors to provide, support, improve, or fulfill the Services.

You authorize us to use such parties as reasonably necessary to perform the Services.

We remain responsible for the Services we provide directly to you, but we are not responsible for third-party products, platforms, tools, or services outside our control.

13. Fees and Payment

Some Services may require payment.

Fees, billing terms, payment schedules, cancellation rights, and refund terms may be provided in a separate order form, proposal, invoice, statement of work, subscription agreement, or written agreement.

Unless otherwise stated in writing:

  • Fees are due according to the payment terms provided at purchase or invoicing
  • Payments are non-refundable once Services have begun
  • You are responsible for applicable taxes
  • We may suspend or terminate Services for non-payment

14. Intellectual Property

The website, Services, software, workflows, methods, designs, text, graphics, logos, reports, templates, analyses, documentation, and other materials created or provided by FirstThread are owned by FirstThread or its licensors and are protected by intellectual property laws.

Except as expressly allowed by us, you may not:

  • Copy
  • Modify
  • Distribute
  • Sell
  • Lease
  • Reverse engineer
  • Create derivative works from
  • Publicly display
  • Publicly perform
  • Exploit FirstThread materials or Services

Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to use deliverables we provide to you for your internal business purposes.

15. Feedback

If you provide suggestions, ideas, requests, comments, or feedback about FirstThread or the Services, you grant us the right to use that feedback without restriction or compensation to you.

We may use feedback to improve, modify, market, or develop our Services.

16. Confidentiality

During the course of providing Services, either party may receive non-public business, technical, marketing, financial, operational, or strategic information from the other party.

Each party agrees to use reasonable care to protect confidential information and to use it only for purposes related to the Services.

Confidential information does not include information that:

  • Is publicly available through no fault of the receiving party
  • Was already known without restriction
  • Is independently developed without use of the confidential information
  • Is lawfully received from a third party without confidentiality obligations
  • Must be disclosed by law, court order, or legal process

Additional confidentiality terms may be included in a separate written agreement.

17. Privacy

Our collection, use, and disclosure of personal information is described in our Privacy Policy.

Our use of cookies and similar technologies is described in our Cookie Policy.

The Privacy Policy and Cookie Policy are separate from these Terms and may be updated from time to time.

18. Suspension and Termination

We may suspend or terminate your access to the website or Services at any time if we believe that:

  • You violated these Terms
  • You failed to pay amounts owed
  • Your use creates legal, security, reputational, operational, or business risk
  • You provided inaccurate or misleading information
  • You violated third-party platform rules
  • Continued service is no longer commercially reasonable
  • We are required to do so by law

You may stop using the website or Services at any time. Any payment, cancellation, or refund rights will be governed by the applicable order form, invoice, proposal, or written agreement.

Sections that by their nature should survive termination will survive, including intellectual property, confidentiality, disclaimers, limitation of liability, indemnification, governing law, and dispute provisions.

19. Disclaimers

The website and Services are provided on an “as is” and “as available” basis.

To the maximum extent permitted by law, FirstThread disclaims all warranties, express or implied, including warranties of:

  • Merchantability
  • Fitness for a particular purpose
  • Non-infringement
  • Accuracy
  • Availability
  • Reliability
  • Security
  • Performance
  • Results

We do not warrant that the website or Services will be uninterrupted, error-free, secure, accurate, complete, or free from harmful components.

We do not provide legal, financial, tax, or professional advice unless expressly stated in a separate written agreement. You are responsible for consulting appropriate professionals before making decisions based on the Services.

20. Limitation of Liability

To the maximum extent permitted by law, FirstThread and its owners, officers, employees, contractors, affiliates, partners, and agents will not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or lost-profit damages, including damages for:

  • Lost revenue
  • Lost business
  • Lost data
  • Lost goodwill
  • Reputational harm
  • Advertising performance
  • Platform restrictions
  • Third-party content
  • Business interruption
  • Unauthorized access
  • Customer decisions based on reports, recommendations, or outputs

To the maximum extent permitted by law, FirstThread's total liability for any claim related to the website or Services will not exceed the greater of:

  • The amount you paid to FirstThread for the Services giving rise to the claim during the three months before the claim arose; or
  • $100

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you.

21. Indemnification

You agree to defend, indemnify, and hold harmless FirstThread and its owners, officers, employees, contractors, affiliates, partners, and agents from and against any claims, damages, losses, liabilities, costs, and expenses, including reasonable attorneys' fees, arising from or related to:

  • Your use of the website or Services
  • Your violation of these Terms
  • Your violation of any law or regulation
  • Your violation of third-party platform rules
  • Your Customer Materials
  • Your instructions to FirstThread
  • Your business, products, services, advertising, or marketing claims
  • Your infringement or alleged infringement of intellectual property, privacy, publicity, or other third-party rights
  • Your unlawful, fraudulent, abusive, or unauthorized conduct

22. Changes to the Services

We may modify, suspend, or discontinue any part of the website or Services at any time.

We are not liable for any modification, suspension, or discontinuation of the website or Services.

23. Changes to These Terms

We may update these Terms from time to time.

When we update these Terms, we will revise the “Last Updated” date above. If changes are material, we may provide additional notice, such as posting a notice on our website or contacting you.

Your continued use of the website or Services after updated Terms are posted means you accept the updated Terms.

24. Governing Law

These Terms are governed by the laws of the State of California, without regard to conflict-of-law principles.

25. Dispute Resolution and Venue

Before filing a legal claim, you agree to first contact us at hello@getfirstthread.com and attempt to resolve the dispute informally.

If a dispute cannot be resolved informally, any legal action arising from or relating to these Terms or the Services will be brought in the state or federal courts located in California, unless otherwise required by law.

You consent to the personal jurisdiction and venue of those courts.

26. Force Majeure

FirstThread will not be liable for delay or failure to perform due to events beyond our reasonable control, including:

  • Natural disasters
  • Labor disputes
  • Internet or telecommunications failures
  • Platform outages
  • Cyberattacks
  • Government actions
  • War, terrorism, or civil unrest
  • Power failures
  • Vendor failures
  • Changes in third-party platform access, rules, or functionality

27. Assignment

You may not assign or transfer these Terms without our prior written consent.

We may assign or transfer these Terms in connection with a merger, acquisition, reorganization, sale of assets, financing, or by operation of law.

28. Severability

If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.

The unenforceable provision will be interpreted to accomplish its intended purpose to the maximum extent permitted by law.

29. Entire Agreement

These Terms, together with any applicable order form, invoice, proposal, statement of work, written agreement, Privacy Policy, and Cookie Policy, constitute the entire agreement between you and FirstThread regarding the website and Services.

If there is a conflict between these Terms and a separate written agreement signed by FirstThread, the signed written agreement will control for that specific engagement.

30. Contact

For questions about these Terms, contact:

Email: hello@getfirstthread.com