This Privacy Policy explains how FirstThread (“FirstThread,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit getfirstthread.com, request a demo, communicate with us, or use our services.
FirstThread is a California-based business that provides brand management, research, monitoring, and related services for businesses operating in the United States.
This Privacy Policy applies to information collected through our website, forms, communications, advertising, analytics tools, demo process, and services.
Questions about this Privacy Policy may be sent to hello@getfirstthread.com.
1. Information We Collect
We may collect information directly from you, automatically through your use of our website, from third-party sources, and through our work with business customers.
A. Information You Provide
You may provide information when you:
- Request a demo
- Fill out a form
- Contact us
- Subscribe to updates
- Communicate with our sales, marketing, or support teams
- Use our services
This information may include:
- Name
- Business name
- Job title
- Email address
- Phone number
- Mailing address
- Website URL
- Social media profiles or links
- Business information
- Marketing goals
- Brand, reputation, or customer engagement information
- Any other information you choose to provide
B. Information Collected Automatically
When you visit our website, we may automatically collect information such as:
- IP address
- Device type
- Browser type
- Operating system
- Referring URL
- Pages viewed
- Time spent on pages
- Clicks and interactions
- Approximate location derived from IP address
- Cookie identifiers
- Advertising identifiers
- Analytics and usage data
C. Information From Third Parties and Public Sources
We may collect information from third-party or public sources, including:
- Public websites
- Search engines
- Business directories
- Local message boards
- Social media platforms
- Online forums or communities
- Advertising platforms
- Analytics providers
- Data providers
- Business partners
- Affiliates
- Referral sources
This may include publicly available business information, online presence information, audience or market information, and other information relevant to providing or marketing our services.
D. Demo-Related Information
If you request a demo, we may use information you provide, along with publicly available or third-party information, to understand your business and prepare a customized demo, sample analysis, proposal, or service package.
2. How We Use Information
We may use collected information for the following purposes.
A. To Provide and Improve Our Services
We may use information to:
- Operate FirstThread
- Provide requested services
- Prepare demos, proposals, reports, and service packages
- Analyze brand presence across online communities
- Conduct market and business research
- Manage customer relationships
- Respond to inquiries
- Provide support
- Improve our website, products, and services
- Develop new features and offerings
B. To Contact You
We may use information to contact you about FirstThread and our services by:
- Phone
- SMS/text message
- Postal mail
- Online advertising
- Other communication channels
These communications may include demo follow-ups, sales outreach, promotional messages, service updates, newsletters, and other business communications.
You may opt out of marketing emails by using the unsubscribe link in our emails or by contacting hello@getfirstthread.com.
For SMS messages, you may opt out by replying STOP, where applicable.
C. For Advertising and Retargeting
We may use information collected through our website, cookies, pixels, tags, and similar technologies for advertising and retargeting.
This may include advertising through platforms such as:
- Meta/Facebook/Instagram
- Other advertising networks, platforms, and partners
We may use this information to:
- Show ads to people who visited our website
- Measure ad performance
- Create or use advertising audiences
- Deliver targeted or personalized marketing
- Understand how users interact with our ads and website
Some of these activities may be considered a “sale” or “sharing” of personal information under California privacy law when they involve cross-context behavioral advertising.
D. For Analytics and Business Intelligence
We may use information to:
- Measure website performance
- Analyze user behavior
- Understand marketing effectiveness
- Identify trends
- Improve targeting
- Evaluate sales opportunities
- Research markets and customer segments
E. For AI, Automation, and Data Analysis
We may use artificial intelligence, machine learning, automation, or similar technologies to process information for purposes such as:
- Market research
- Customer targeting
- Lead scoring
- Audience segmentation
- Advertising optimization
- Brand analysis
- Sentiment or reputation analysis
- Demo preparation
- Internal business analysis
- Service improvement
We may use AI tools provided by third-party vendors. When we do, we take reasonable steps to use vendors that provide appropriate confidentiality, security, and data protection commitments.
F. For Security, Legal, and Compliance Purposes
We may use information to:
- Detect, prevent, or investigate fraud, abuse, security incidents, or unauthorized activity
- Protect our website, services, users, customers, and business
- Enforce our agreements and policies
- Comply with legal obligations
- Respond to lawful requests from courts, regulators, law enforcement, or public authorities
3. Cookies and Tracking Technologies
We use cookies, pixels, tags, scripts, and similar technologies to operate our website, remember preferences, analyze performance, support advertising, and conduct retargeting.
Our use of cookies and tracking technologies is described in more detail in our separate Cookie Policy.
You may be able to control cookies through your browser settings or through tools provided by advertising platforms. Disabling cookies may affect some website functionality.
4. How We Share Information
We may share information in the following circumstances.
A. Service Providers
We may share information with vendors and service providers who help us operate our business, including providers of:
- Website hosting
- CRM software
- Email tools
- SMS tools
- Analytics
- Advertising
- Sales enablement
- Data enrichment
- AI and automation tools
- Customer support
- Security and fraud prevention
- Payment processing, if applicable
B. Business Partners and Affiliates
We may share information with business partners, affiliates, contractors, subcontractors, or related companies when reasonably necessary to:
- Provide requested services
- Prepare demos or proposals
- Support customers
- Deliver service packages
- Coordinate sales or marketing activities
- Improve or expand our offerings
C. Advertising and Analytics Partners
We may share or make available certain information to advertising and analytics partners through cookies, pixels, tags, and similar technologies.
These partners may use information to provide analytics, measurement, targeted advertising, retargeting, and related services.
D. Legal and Safety Disclosures
We may disclose information if we believe disclosure is necessary to:
- Comply with law
- Respond to legal process
- Protect our rights, safety, or property
- Protect users, customers, business partners, or others
- Investigate suspected fraud, abuse, unauthorized activity, or security incidents
E. Business Transfers
We may disclose or transfer information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.
5. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- Provide services
- Respond to inquiries
- Conduct sales and marketing
- Maintain business records
- Improve our services
- Resolve disputes
- Enforce agreements
- Comply with legal obligations
Retention periods may vary depending on the type of information, the reason we collected it, and applicable legal, operational, or business requirements.
You may request deletion of your information by contacting hello@getfirstthread.com.
6. Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
7. Your Choices
You may have choices regarding how we use your information.
A. Marketing Emails
You may opt out of marketing emails by using the unsubscribe link in our emails or by contacting hello@getfirstthread.com.
B. SMS Messages
Where applicable, you may opt out of SMS messages by replying STOP.
C. Cookies and Advertising
You may control cookies through your browser settings.
You may also be able to manage advertising preferences through advertising platforms such as Google, Meta, LinkedIn, and other providers.
D. Deletion Requests
You may request that we delete your personal information by emailing hello@getfirstthread.com.
We may need to verify your identity before processing your request. We may also retain certain information where permitted or required by law, including for legal compliance, dispute resolution, security, fraud prevention, or legitimate business purposes.
8. California Privacy Rights
This section applies to California residents and is intended to address the California Consumer Privacy Act, as amended by the California Privacy Rights Act, to the extent those laws apply to FirstThread.
California residents may have the following rights.
A. Right to Know
You may have the right to request that we disclose:
- The categories of personal information we collected
- The categories of sources from which we collected personal information
- The business or commercial purposes for collecting, selling, or sharing personal information
- The categories of third parties to whom we disclosed personal information
- The specific pieces of personal information we collected about you
B. Right to Delete
You may have the right to request that we delete personal information we collected from you, subject to certain exceptions.
C. Right to Correct
You may have the right to request that we correct inaccurate personal information we maintain about you.
D. Right to Opt Out of Sale or Sharing
We may use personal information for targeted advertising, retargeting, analytics, and marketing activities involving advertising partners.
Under California law, some disclosures for cross-context behavioral advertising may be considered a “sale” or “sharing” of personal information.
California residents may have the right to opt out of the sale or sharing of personal information.
To submit an opt-out request, contact us at:
Use the subject line: California Privacy Request — Opt Out
E. Right to Limit Use of Sensitive Personal Information
If we collect sensitive personal information as defined by California law, you may have the right to limit certain uses and disclosures of that information.
FirstThread does not intentionally collect sensitive personal information unless you voluntarily provide it or unless it is reasonably necessary for a specific business purpose.
F. Right to Non-Discrimination
We will not discriminate against you for exercising your California privacy rights.
This means we will not deny services, charge different prices, provide a different level of service, or retaliate against you because you exercised your rights, except where permitted by law.
G. Categories of Personal Information Collected
In the past 12 months, we may have collected the following categories of personal information:
| Category | Examples |
|---|---|
| Identifiers | Name, email address, phone number, IP address, business contact information |
| Commercial information | Service interest, demo requests, business inquiries, customer relationship information |
| Internet or network activity | Website interactions, browsing behavior, ad engagement, referral pages |
| Geolocation information | Approximate location inferred from IP address |
| Professional or employment-related information | Job title, company, business role |
| Inferences | Likely service interests, business needs, audience segments, marketing preferences |
| Audio, electronic, or similar information | Voicemails, call information, or other communications if you contact us by phone or similar methods |
H. Categories of Sources
We may collect personal information from:
- You
- Your business
- Our website and tracking technologies
- Advertising and analytics partners
- Public sources
- Business partners
- Affiliates
- Service providers
- Third-party data providers
I. Business and Commercial Purposes
We may collect, use, disclose, sell, or share personal information for:
- Providing services
- Preparing demos and proposals
- Sales and marketing
- Retargeting and advertising
- Analytics and service improvement
- AI-assisted research and analysis
- Customer support
- Security and fraud prevention
- Legal compliance
- Business operations
J. Categories of Third Parties
We may disclose personal information to:
- Service providers
- Advertising partners
- Analytics providers
- Business partners
- Affiliates
- CRM and sales tools
- AI and automation vendors
- Legal, compliance, or security providers
- Government authorities or other parties when required by law
K. How to Exercise California Rights
To exercise California privacy rights, email:
Please include:
- Your name
- Your email address
- The nature of your request
- Any information reasonably necessary for us to verify your identity
We may request additional information to verify your identity before fulfilling your request.
You may also designate an authorized agent to submit a request on your behalf. We may require proof that the agent is authorized to act for you and may still require you to verify your identity directly with us.
9. CalOPPA Disclosures
In accordance with the California Online Privacy Protection Act:
- This Privacy Policy is available through a conspicuous link on our website
- We identify the categories of personal information we collect
- We describe the categories of third parties with whom we may share personal information
- Users may request deletion or updates to certain personal information by contacting hello@getfirstthread.com
- We will update this Privacy Policy when our privacy practices materially change
- The “Last Updated” date above indicates when this Privacy Policy was last revised
Do Not Track Signals
Some browsers may transmit “Do Not Track” signals.
Because there is not a uniform industry standard for responding to Do Not Track signals, we may not respond to them in all cases.
However, we may recognize legally required opt-out preference signals where required by applicable law.
10. Children and Minors
Our website and services are not intended for children or minors.
You must be at least 18 years old to use our website or services.
We do not knowingly collect personal information from individuals under 18. If we learn that we have collected personal information from a minor, we may delete that information.
11. Third-Party Websites and Platforms
Our website or services may reference, link to, or involve third-party websites, social media platforms, message boards, groups, forums, directories, review sites, or online communities.
We are not responsible for the privacy practices of third-party websites or platforms. Their collection and use of information is governed by their own privacy policies and terms.
12. United States Use
FirstThread is based in California, United States.
Our website and services are intended for use by businesses located in the United States. If you access the website from outside the United States, you understand that your information may be processed in the United States.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
When we make changes, we will update the “Last Updated” date above. If we make material changes, we may provide additional notice, such as by posting a notice on our website or contacting you directly.
14. Contact Us
For questions, privacy requests, deletion requests, or other inquiries, contact:
Email: hello@getfirstthread.com