Built for established fence contractors

The lowball crew stays booked. You stay invisible.

Every season, homeowners in your metro ask their neighbors who to call when the old fence is leaning, the dog keeps getting out, or they finally want privacy from the new neighbors. The crew with the cheapest quote and a yard sign shows up in those conversations. You don't. They're not better than you. They're just there.

One fence company per metro · Limited spots remaining
Your first lead in 7 days, or your money back
Neighborhood thread
9 mi from you
SM
Sarah M.
Tuesday, 9:14 AM
Our back fence finally gave out in the last windstorm and the dog keeps getting into the neighbor's yard. Anyone have a fence company they actually trust? Don't want to overpay or get ghosted.
MR
Mike R.
Tuesday, 9:26 AM · 12 minutes later
A crew did our whole backyard last spring. Fair price, showed up when they said they would. I'll DM you their number.
Where you were:On a job across town. Phone in the truck. By the time you saw the post Friday afternoon, the other crew had already been out to quote Sarah's fence.
Results from our pilot company's first year
10×
More visibility in local recommendation threads
40%
Average close rate on conversations FirstThread surfaced
$600K+
In attributed fencing revenue, year one

Single-customer pilot results. Individual results will vary.

How FirstThread works

You become the recommendation, before you dig the first post.

We watch the neighborhood conversations across your service area and surface your business — authentically and automatically — in the threads where homeowners are asking who to hire.

Who FirstThread is for

We're upfront about who we work with — because we won't recommend a fence company we wouldn't call ourselves.

Every recommendation we surface goes out to a real homeowner with a real problem. We won't put our name behind a fence company we don't believe in — so we only work with established, well-rated operators in markets that are big enough to matter.

FirstThread is built for established, capable, and growing fence contractors. If you meet all three criteria below, we'd love to talk. If you don't yet — keep our card. We'll be here when you're ready.

Revenue
$500K+
in annual fencing revenue. Established operations only.
Reputation
4.0★+
average across major review platforms. We can't out-market a reputation problem.
Market
250K+
population in your service area. Smaller markets don't generate enough volume for us to deliver consistent value.
Free neighborhood report

How many fencing conversations happened in your metro last quarter?

We'll surface the most visible Nextdoor, Facebook, and Craigslist posts from your service area in the last 90 days where homeowners asked for a fence company. We'll show you how many you appeared in, who responded instead, and what those jobs were likely worth.

Get your free report

Takes 5 minutes to request. We'll email it within 48 hours.

Sample report — San Diego metro
Q4 2025
Fencing conversations identified
94
Estimated job value (avg.)
$6,800
Times your business appeared
2
Times competitors appeared
81
Estimated revenue you couldn't see
$639K

Sample data, illustrative. Your real report is built from your actual metro.

Territory exclusivity

One fence company per metro. Yours, permanently.

We don't sell to your competition. Ever. When you sign with FirstThread, the door closes behind you for your entire metropolitan service area — and stays closed as long as you're a customer. This isn't a sales tactic. It's how the product works.

Own your service area.
Your territory is your full metropolitan service area, defined during onboarding. We'll never serve two companies competing for the same area.
Permanent while you're active.
As long as you're a FirstThread customer, your competition cannot sign up. There's no "premium tier" they can pay extra for. The slot is taken.
First-come, first-served.
When two fence companies from the same metro inquire, the first to sign gets the territory. Period. We won't auction it. We won't play you against each other.
No shared leads. Ever.
Every recommendation we surface goes to you alone. We're not selling the same homeowner to four fence companies like a lead-gen vendor. The conversation is yours.
Pricing

Three tiers. One metro.

From notifications-only for operators who want to handle threads themselves, to fully done-for-you with metro-wide coverage. Pick the level of coverage that fits how you want to compete.

DIY
Notifications only. You take it from there.
Starting at
$74
/ month
Billed monthly · Cancel anytime
  • One survey region in your metro
  • Notifications when a relevant thread appears — we monitor, you respond
  • Coverage across Nextdoor, Facebook, Craigslist, and local subreddits
Most popular
Managed
We handle the threads. You handle the jobs.
Starting at
$449
/ month
Billed monthly or annually · Cancel anytime
  • One survey region in your metro
  • Fast speed-to-contact in active threads
  • Excellent visibility across your service area
  • Authentic, human-written responses in the conversations that matter
  • Monthly report of conversations surfaced and outcomes tracked
  • Direct line to your account manager
  • Exclusive service area — competitors locked out
Anchor
Done-for-you, metro-wide coverage.
Starting at
$2,999
/ month
No setup fee · Cancel anytime
  • Up to 8 survey regions for full metro saturation
  • Up to 8× faster speed-to-contact in active threads
  • Significantly more recommendations across more neighborhoods
  • Maximum visibility — front of the conversation, every time
  • Authentic, human-written responses
  • Weekly reporting + dedicated account manager
  • Exclusive service area — competitors locked out
7-day money-back guarantee. If we don't get you your first lead within your first 7 days, we'll give you your money back. Every tier, no questions asked.

Your metro has one slot. Claim it before your competition.

We're onboarding a small number of established fence contractors across the US. Once your metro is taken, it's taken — and we don't reopen territories.

If we don't get you your first lead within your first 7 days, we'll give you your money back.